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Joseph Smith

I am a user experience and design leader with 20 years of experience understanding and translating customer needs into valuable products. I specialize in building and mentoring design and research teams that strive to gain deep empathy for users. This allows us to design and deliver solutions that users find intuitive while delivering key business value. 

I have extensive experience mentoring and managing design teams that included a broad range of disciplines including; interaction designers, information architects, ux researchers, packaging design, POS, photographers, and front-end developers.


My experience at agencies, in-house marketing & advertising, and product design departments has given me the versatility to adapt to many situations.

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