Dow Jones had a number of institutional products in its portfolio. Various products were on different platforms, technologies, and inconsistent in their overall design patterns. With the entry of a new CEO, this project was a moonshot to reimagine, design, and build a consolidated product and platform that leveraged the best of everything Dow Jones offered.
The timeline was extremely tight and it was an all hands on deck to deliver one product that customers could have access to everything from the portfolio. The final product was successfully launched as a fully responsive site. It was also accompanied by a live style guide that allowed us to make changes without the need for a build and release.